Let’s KNOW! How LSDK is able to increase its revenue by 45%?
- 5.3x avg GMV compared to mobile web
- 35% of gross revenue is generated by the app
- 3.1x higher conversion rate than mobile web
A tremendous Number :
About the brand LSDK?
LSKD (Loose Kid)... is an Australian-owned and operated brand that prides itself in producing, high-quality, functional sportswear with a street aesthetic. Ever since LSDK's formation in 2007, LSDK has never been content settling for the norm; They are constantly evolving and challenging the status quo. They are inspired by the restless few who influence style, shape the future and chase the vibe. They strongly value the community we’ve created that lives their daily striving to be 1% better within our 3 pillars of sport, fitness, and adventure.
Why LSKD launched an app?
Like so many D2C brands, Facebook ads and email were LSKD’s biggest re-engagement and acquisition channels. In the words of their Ecommerce Manager, James Reu, paying Facebook to run ads in order to access their audience was “the driving force for the business.” Still, he knew that having a mobile app would be a lucrative and forward-thinking investment that would secure long-lasting relationships with their customers. Retention—and being at the top of their customer's minds—was at the crux of their decision to get an app.
We were seeking a new way to diversify our sales channels and creating an app seemed like the way forward for us. Being in the face of our community at all times would be a game-changer.
Why LSKD's app has a higher conversion rate than their website
The team was blown away by their app's quick revenue results, but the reasons for the channel's success were obvious to their team: the mobile app conversion rate was much higher than the website’s because push notifications from the app were clearly driving traffic and the app was a significantly better shopping experience.
We've received lots of positive feedback from our community about their experience with the app, mentioning speed, the simplified design, and ability to checkout in seconds.
How they created an immediate spike in gross revenue in just two months
When LSKD launched their mobile app in April 2021, they devised an adoption marketing strategy to incentivize their customers to download their app, running multiple promotions like exclusive app products and limited-time offers. This gave them the ability to not only entice downloads but also grow their push notification opt-in rates. LSKD was eager to leverage their access to free, unlimited push notifications with an entirely new channel complete with thousands of push subscribers.
We were eager to grow our opt-in rate so that we can leverage push notifications as an alternative marketing channel. That's what made us so excited—the fact that we were spending quite a lot on SMS marketing when we could be utilizing free pushes. That’s definitely a big part of our decision to create an app. Now, we see an immediate spike in sessions when we send push notifications, and if the messaging includes an offer or exclusive we see a noticeable increase in sales.
Refrence by :
https://www.tapcart.com/case-studies/lskd
For more details contact InFicial Infotech at: [email protected]
