How Spongelle become a mobile app and doubled its revenue.
- 41% in-app repeat customer rate
- 134% increase in order volume
- 104% increase in mobile app sales
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Spongellé® is a family-owned brand that has been redefining beauty treatments since 2013. Their Body Wash Infused Buffers®, equipped with an award-winning Proprietary Delivery System, have propelled them to the forefront of the self-care industry. These buffers not only cleanse the skin but also infuse it with nourishing ingredients, ensuring a luxurious and rejuvenating experience. The brand's commitment to using high-quality ingredients and its sought-after custom-blended fragrances has solidified its position as a leader in the category.
With the majority of Spongellé's traffic originating from mobile devices, One of their decision-makers recognized the need to optimize the mobile shopping experience. They aimed to enhance the efficiency of ordering Spongellé products on mobile and create a solution that would foster customer loyalty. Being familiar with mobile apps himself as a consumer, they concluded that investing in a mobile app for his brand was the next logical step.
When SPONGELLE decided to build a mobile app, they recognized that hiring a developer would demand a significant investment of time and money, which they weren't ready for at the time. However, they managed to find a more streamlined solution and successfully developed a sustainable mobile application.
As a result, this transition proved to be highly advantageous, delivering a significant performance boost to their mobile app.
Following the upgrade to their mobile application, which featured an optimized design and seamless integration with Klaviyo, Foursixty, and Yotpo Spongellé achieved outstanding results. In just three months, they witnessed a remarkable 1,125% surge in-app revenue and substantial enhancements in user retention, app order frequency, downloads, session count, and session duration.
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