Protect organic visibility with a full URL inventory, destination map, redirects, content and metadata review, internal-link updates, canonical and robots checks, sitemap validation, structured-data testing, analytics, and post-launch monitoring. Pay particular attention to product, category, brand, blog, and filtered URLs.
Review more than the product URL pattern
Include category, brand, article, campaign, and filtered landing pages in the migration inventory. Look for useful content or links that do not appear in the obvious navigation. Assign each important page a destination that preserves what the visitor was trying to find.
Check a sample of each pattern after the storefront is built. Confirm that the destination is usable on mobile and still contains the information that made the original page useful. After cutover, investigate changes by page group and monitor broken entries into the buying journey. Search outcomes cannot be guaranteed by a platform choice or a completed import.
What to check before deciding
- Inventory brand, category, content, and product landing pages.
- Review destination intent and content before redirecting.
- Check old links, internal navigation, and rendering.
- Assign a post-launch owner for crawl and search issues.
