Useful measurement.
Without enquiry data.

Inficial runs Google Analytics with storage denied by default. Without acceptance, no analytics cookies or persistent Analytics client ID are stored; Google may receive limited cookieless consent and page-measurement pings. Richer journey measurement starts only after a visitor accepts it.

01

What is measured

Consent-denied measurement is limited to cookieless page pings. After acceptance, the following journey signals help us improve the site:

  • Page views and the type of page visited
  • Navigation and call-to-action clicks
  • Form start and submission status—never the submitted values
  • FAQ opens, portfolio clicks, and outbound destination domains
  • Scroll-depth milestones and 30/60-second engagement signals
  • Campaign parameters such as utm_source and utm_campaign when present
02

What is not sent to analytics

Names, email addresses, company names, budgets, message text, and other contact-form values are not included in analytics events. Advertising storage, Google Signals, and ad-personalisation signals are disabled.

When someone submits a paid-campaign enquiry, limited campaign context is attached to the enquiry so we can understand which campaign produced a real business conversation. This context can include:

  • The landing page used to submit the enquiry
  • Google Ads click identifiers such as gclid, gbraid, or wbraid when present
  • UTM source, medium, campaign, term, and content parameters when present

This campaign context is used with the enquiry for attribution and sales follow-up. It is not included in the confirmation email sent to the enquirer.

03

Your choice

Analytics does not run on localhost. On the public site, analytics storage, advertising storage, Google Signals, and ad personalisation are denied by default. A declined choice prevents Analytics cookies and richer interaction tracking. The choice can be reviewed at any time using “Analytics choices” in the footer.

04

Analytics provider

The site uses Google Analytics 4 measurement property G-9T0RDV11T7, loaded through Google Tag Manager container GTM-5HP9MGT. No Meta Pixel, Microsoft Clarity, or Hotjar integration is installed.