Shopify Migration · 6 min readAugust 2026
Shopify migration rehearsal: test your data before launch
A practical framework for testing products, customers, orders, redirects, checkout, and ownership before a US Shopify store goes live.
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Thinking on
commerce.
Practical articles on Shopify Plus, conversion optimisation, and the technology decisions that shape high-performing stores.
CRO · 4 min readAugust 2026
Your Shopify conversion rate may be misleading: filter bot sessions first
A sudden traffic spike can distort Shopify conversion reporting. Separate human and bot sessions before diagnosing the storefront or prioritising CRO work.
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