CRO & Growth · 6 min read
5 advanced Shopify CRO systems to build after the basics
Move beyond basic CRO elements with connected Shopify systems for guided choice, configuration, evidence, fulfilment, and cart continuity.
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CRO & Growth
guides.
Evidence-led Shopify CRO, merchandising, landing-page, and growth guidance for improving customer decisions without relying on guesswork.
CRO & Growth · 8 min read
A five-question test for Shopify campaign landing pages
Use a realistic desktop and mobile layout to keep the ad promise visible, answer buying questions, and measure the full Shopify journey.
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CRO & Growth · 6 min read
Audit Meta ad signals before you scale Shopify spend
Use a four-gate audit to check Shopify Meta pixel setup, consent, purchase events, attribution, and contribution profit before increasing ad spend.
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CRO & Growth · 6 min read
A profit-first free shipping threshold test for Shopify
A practical method for testing a Shopify free shipping threshold with contribution profit, cart behavior, shipping cost, and clear guardrails.
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CRO & Growth · 4 min read
Your Shopify conversion rate may be misleading: filter bot sessions first
A sudden traffic spike can distort Shopify conversion reporting. Separate human and bot sessions before diagnosing the storefront or prioritising CRO work.
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