The domain can usually be connected or transferred, but Squarespace and Shopify URL structures differ. Inventory indexed URLs, map each valuable page, create redirects, preserve content and metadata, update internal links, validate canonicals and sitemaps, and monitor Search Console and analytics after launch.
Keep the domain while planning every important entry page
The public domain can remain familiar even when the page paths and publishing system change. Check who controls the domain and which DNS records serve email or other tools. Connecting the website should not accidentally disconnect those services.
Make a page-by-page plan for important products, categories, posts, and branded content. Keep the content that satisfies the original visitor intent and test old links after cutover. Monitor the effect of the move using a pre-launch baseline and clear ownership for corrections. Domain continuity helps customers recognise the brand, but it does not by itself preserve search performance.
What to check before deciding
- Confirm domain ownership, DNS access, and non-website records.
- Inventory useful product and editorial entry pages.
- Check redirect destinations, content, and internal navigation.
- Review crawl and search behaviour after launch.
