Ask who will work on the account, what comparable problems they have solved, how they validate scope, what your team must provide, and how they test and measure the result. Cover ownership of code, data, accounts, documentation, and third-party subscriptions. Ask what can fail, how scope changes are handled, what happens after launch, and how either party can end the relationship without putting the store at risk.
How Inficial approaches it
Use questions that expose the real working model
Avoid spending the whole conversation on features. The most useful questions reveal how the agency makes decisions, communicates uncertainty, handles dependencies, and remains accountable when delivery becomes difficult.
Ask for examples that are close to your business problem, but do not require a matching industry logo for every decision. Comparable catalog, integration, market, team, or migration complexity may be more relevant than sector alone.
Questions worth asking every shortlisted agency
- Who will actually do the work, and when will we meet them?
- Which assumptions could materially change cost or timing?
- How will staging, QA, analytics, accessibility, and launch be validated?
- Which results will be measured, and what is the baseline?
- Who owns code, design files, data, accounts, and documentation?
- What support, warranty, notice, and offboarding terms apply?
